Available for new projects & contracts

Building, modernizing, and optimizing production web experiences.

I'm Jason Alam, a Web Engineer with 4+ years of hands-on experience across WordPress, custom JavaScript/PHP, Next.js, web infrastructure, performance, analytics, and headless CMS. I help businesses move from fragile or outdated web stacks to faster, more maintainable modern platforms.

Production web experience
4+ Years
Modernization & migration
WP → Next.js
Core Web Vitals optimization
Performance
GA4 · GTM · conversion tracking
Analytics

(01)How I approach modernization

From legacy websites to maintainable modern platforms.

I work across the full web stack — not only the frontend. That includes CMS architecture, custom functionality, hosting and deployment, performance, analytics, SEO, and the operational details that keep a production website reliable.

Legacy WordPress

Heavy plugins, tightly coupled frontend, difficult-to-maintain customizations.

Modernized stack

Next.js frontend, headless CMS where appropriate, reusable components, and a cleaner deployment workflow.

Website performance

Slow assets, unnecessary scripts, rendering bottlenecks, and inconsistent mobile performance.

Optimization approach

Measure first, then address rendering, assets, caching, third-party scripts, and infrastructure bottlenecks.

Tracking and analytics

Inconsistent events, noisy traffic, or unreliable lead attribution.

Optimization approach

Structured GTM/GA4 events, cleaner data flows, custom integrations, and validation of conversion tracking.

(02)Services

What I work on

Modernization

WordPress → Next.js Modernization

Modernize existing WordPress, Elementor, or monolithic websites without losing the content and business workflows that already work.

  • Content migration
  • Next.js / React frontend
  • Headless CMS integration
  • SEO-preserving migration
  • DNS & deployment support

Development

Web Development & Custom Integrations

Build and extend production websites and web applications with modern frontend tools and custom JavaScript/PHP where needed.

  • Responsive UI implementation
  • React / Next.js development
  • Custom WordPress functionality
  • REST / API integrations
  • Reusable components

Web Operations

Performance, Analytics & Web Operations

Improve how a website performs, tracks users, and operates in production.

  • Core Web Vitals / performance work
  • GA4 & Google Tag Manager
  • Conversion tracking
  • Technical SEO
  • Hosting, DNS, SSL & troubleshooting

(03)Selected Work

Selected work & production problem-solving.

A few examples of production work spanning modernization, integrations, performance, and analytics.

WordPress ModernizationMulti-Environment

WordPress / Multi-Environment Modernization

The Challenge

Fragmented deployment environments hosted across external Netlify repositories created staging conflicts and slowed down editorial content workflows.

What I Changed

Consolidated fragmented deployment and content workflows into a more consistent Next.js, Storyblok, GitHub, and Vercel setup. Built reusable components so the marketing team could launch and update pages more efficiently.

Discuss a similar project

99/100

Mobile performance score

65%

Faster publishing lifecycle

Reduced

Ongoing server-management overhead

API IntegrationLocal Search

Google Places API & Local Search Integration

The Challenge

The website needed dynamically refreshed business information and customer reviews without making the initial page load unnecessarily heavy.

What I Changed

Built a Next.js server-side route to retrieve and cache Google Places API data, then exposed the content to the frontend while keeping rendering and SEO in mind.

Discuss a similar project

<100ms

Cached API response time

Rich

Snippets in Google results

AnalyticsBot Mitigation

Bot-Traffic Mitigation & GA4 Clean-Up

The Challenge

Automated traffic was distorting direct-traffic and conversion reporting, making it difficult to interpret campaign and website performance.

What I Changed

Analyzed traffic patterns and logs, improved GTM event logic, and applied filtering and validation within the analytics pipeline.

Discuss a similar project

98%+

Artificial traffic filtered from reporting

Restored

Usable conversion reporting

(04)Tech Stack

Technologies I work with

Frontend

  • JavaScript
  • TypeScript
  • React
  • Next.js
  • HTML
  • CSS / Tailwind

CMS & Web Platforms

  • WordPress
  • Elementor
  • Storyblok
  • Headless CMS concepts

Integrations & Analytics

  • REST APIs
  • Google Tag Manager
  • Google Analytics 4
  • Conversion / event tracking

Infrastructure

  • Vercel
  • GitHub / GitHub Actions
  • Domains / DNS / SSL
  • Hosting & deployment

Currently deepening

  • Node.js
  • PostgreSQL
  • Advanced TypeScript
  • React architecture
Jason Alam
Jason Alam — Web EngineerWordPress · Next.js · Web Operations · Performance · Analytics

(05)About Jason

Understand the problem, choose the simplest architecture that solves it, measure the result, and keep it maintainable.

I'm Jason Alam, a Web Engineer with 4+ years of hands-on experience building, maintaining, troubleshooting, and modernizing production websites.

I started with WordPress and Elementor development, working with international clients to turn designs into responsive websites and solve difficult frontend and CMS problems. Over time, my role expanded into custom JavaScript/PHP development, hosting and DNS, website performance, analytics, conversion tracking, technical SEO, and production troubleshooting.

More recently, I've worked with modern Next.js and headless CMS architectures, including the migration of production WordPress environments to a decoupled frontend and modern deployment workflow.

I also use AI as a development tool for prototyping, debugging, automation, code generation, and accelerating implementation — while taking responsibility for understanding, testing, and deploying the resulting work.

(06)Profile

Experience at a glance

  • 4+ years working on production websites and web platforms
  • WordPress / Elementor → Next.js modernization
  • Custom JavaScript / PHP development
  • Hosting, DNS, deployment & troubleshooting
  • GA4 / GTM / conversion tracking
  • Performance & technical SEO

More technical work

I'm also building deeper experience in modern React, Next.js, TypeScript, APIs, and full-stack web development.

View GitHub

(07)Contact

Have a web project or technical problem?

Whether you are modernizing an existing website, fixing a difficult production issue, improving performance, or building a new web experience, send me a few details and I'll get back to you.

Location
Remote — serving clients in Canada, Europe, and global markets
Prefer to talk?
Email Me Directly ↗